Comcast/NBC’s New Positioning Strategy: Sports

Comcast Moves Goal Posts for NBC Sports

(From the Wall Street Journal Online)

Watch the movie below:

NBC Seeks to Score New Sports Deal

This is a HUGE deal for all of the broadcast networks because it may alter the way these companies fundamentally compete in the marketplace. ESPN is the industry leader in sports, and Comcast/NBC Sports recognized that they needed to take a different (and expensive!) approach if they were going to compete against ESPN for market share.

And of course, an always loyal Oregon Ducks fan, I’m thankful that the Pac-12 will be able to re-negotiate their broadcasting rights (effects taking place 2012-2013). The Pac-12 deserves more respect among the more established conferences (SEC, ACC & Big10? We’re talking to you!). Oregon’s football season the past 2 years? Rose Bowl to the BCS National Championship? No doubt these notable successes had to play a part in the vehicle that allowed the Pac-12 to become such a desirable conference. Just saying.


About Kailee Crawford

I'm an Oregon-born travel addict living in New York making the most of my vacation days. I started this travel blog to keep track of my bucket list and it's morphed into a journal of my adventures and recommendations for things to see, do, eat and drink. My hope is that I can help other travelers find their way. I want to try everything once and to live a life without regrets or missed opportunities. I call my philosophy on life the "the death bed philosophy" - I want to be laying in my death bed reflecting on all of the things I've done and seen in this world, not the things I wished I had done. It's not meant to be morbid, just a reminder to take risks, go out of your comfort zone and live life to the fullest. ♫♫♫♫♫ "You were only waiting for this moment to be free" --- "Blackbird" by The Beatles This quote is undoubtedly my favorite quote because it's a reminder of the infinite opportunities available to us. That in each moment there is an opportunity to find true happiness, and a sense of freedom when you're doing what you love. Freedom to explore, to create, to improve oneself, and to find fulfillment even during the 9 to 5 grind. ♫♫♫♫♫ I'm an incredibly pensive person with a wide variety of interests. In addition to traveling, my guilty pleasures include wine, food, music, art, languages and history. I grew up a nerd, watching The History Channel and reading The Lord of the Rings with my Dad. I'm driven by my pursuit of knowledge and growth and most passionate when I'm able to be creative. ♫♫♫♫♫
This entry was posted in Development, Development: Business Professional, Marketing, Sports, Sports Broadcasting. Bookmark the permalink.

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